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A Framework to Fast-Track Thought Leadership
Everybody wants to be an influencer. A spokesperson. A thought leader. Individuals want to build their personal brands, companies want to build their reputation in their industry, and marketers everywhere want to leverage these people and brands to influence customers and job candidates.
But what makes a “thought leader”? How do you go from unknown to unstoppable? How can you accelerate the increase in influence and turn it into a repeatable process to build a pipeline of credible spokespeople?
In this session, we’ll explore strategies, tactics, and real-world success stories of starting from scratch and scaling a thought leadership platform.
Key takeaways:
- Use the four-pillar framework to assess and execute a thought leadership strategy
- Develop a partnership between marketers and future company thought leaders to create content that builds trust
- Access worksheets and helpful hints to drive consistency across the organization
“Ashley was a phenomenal speaker, and her content was detailed and in depth, stuff I haven’t seen elsewhere. Great session!“
– INBOUND attendee
The Funnel is Dead, Use a Playground Instead
The next evolution in content marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels.
As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon. In this session, we’ll explore the new rules of creating a content strategy when every interaction relies on content, every channel is a touch-point, and every person is on their own journey.
Key take-aways:
- Frameworks and content pairing strategies that go beyond the editorial calendar and traditional back-linking tactics
- Real-world examples of B2B companies taking an integrated approach to content strategy
- Metrics and measurement across channels and throughout the buyer’s journey
“AMAZING speaker and great presentation content. 10/10. More of this please.“
– INBOUND attendee
The New Rules of Social Media
Imagine you’re at a party and find yourself in a seemingly endless conversation with someone who only wants to talk about themselves… Can you feel yourself tune out as you desperately eyeball the nearest escape route?
Unfortunately, your one-sided conversation with that chatty party-goer is the embodiment of way too many brands’ social media strategies. So, what should we do instead? Become the company who makes people feel smart & cool and introduces them to the other smart, cool people at the online party.
In this session, you’ll learn:
- How to build trust and create long-term value for both you and your customers
- The frameworks for building narratives that leverage real people in your feeds
- About real-world B2B companies who are harnessing social media to meet and exceed their marketing goals
“Excellent speaker. Well prepared, thoughtful, smart and well spoken. I was really impressed with Ashley.“
– APNA attendee
Ashley Faus 