Hi, I’m Ashley Faus
I started college as a musical theater major. Due to a medical issue with my vocal cords during my freshman year, I decided to change my major. I found my way into a marketing 101 class.
The opening line of the textbook read, “Marketing is about people.” I shut the book and declared my new major that afternoon.
Fast-forward 15 years, and I believe that the humans behind the screen are more important than ever. Unfortunately, too many marketers reduce people to line items in a spreadsheet: from leads to buyers to users.
We forget that they’re whole humans, with their own hopes and dreams and struggles.
As marketers, our job is to connect problems with solutions for people.
When we do that, we sell our offering, contribute to revenue, and grow the business.
But it starts with understanding and serving people.
Looking for a human-centered marketing approach? You’ve come to the right place!
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Ashley Faus 